This integrated campaign is based on a South African ice cream brand, The Creamery. Something that I particularly liked about this brand is their subtle, non pretentious nature. I also particularly like that they base their flavours according to what is available seasonly. I worked with this to come up with my concept of advertising The Creamery’s ice cream as a year round cure for the changing of seasons. In other words, a taste therapy or acclimatization technique where certain flavours of Ice cream can heal seasonal upsets. My execution for this concept was to light heartedly portray various seasonal disputes as quirky ailments.
